A huge chunk of work on this project consisted of social media marketing. In addition to the regular SM newsflow, we ran a successful crowdfunding campaign with many events and activities. Below are some of the images used for SMM and promos.
For our book presentation, we’ve created a full-height cardboard cutout of the two characters for people to take photos with. It sure has traveled a lot since then.
More Heta Belarus Dzietka!
Project main page
Character development
The book and the comics
Merchandise
Marta Chernova 